No more Nandu! End of an era as CBFC discontinues Akshay Kumar’s anti-smoking ad after more than 6 years
In 2012, the Ministry of Health and Family Welfare along with the Ministry of Information and Broadcasting mandated that films depicting smoking scenes need to play anti-smoking ads before the beginning of the film and after the intermission point. The first ad that came into play involved a man named Mukesh Harane who died at a young age due to cancer caused by tobacco consumption. The ads changed at regular intervals and in 2018, the CBFC (Central Board of Film Certification) instructed that an ad, featuring Akshay Kumar and Ajay Singh Pal, be shown in films with smoking scenes. This ad proved to be an exception as unlike other previous ads, this ad wasn’t taken down after a certain point in time. Sadly, after six years, the much popular ad has been replaced. Bollywood Hungama has learned that last month, a decision was taken to discontinue Akshay Kumar’s anti-smoking ad by CBFC. It was replaced by a new ad, showing how quitting tobacco can lead to positive changes in your body with