Producer Tutu Sharma’s Citara Entertainment to launch affordable multiplex chains targeting Tier-II & Tier-III cities: Report
Film producer Tutu Sharma is set to launch Citara, a new multiplex chain specifically designed to cater to the entertainment needs of audiences in tier-II and tier-III cities. Citara's focus on tier-II and tier-III cities reflects a strategic move to capitalize on the growing demand for entertainment options in these rapidly developing regions. As per a report in Economic Times, Tutu Sharma, founder, Citara Entertainment, said, “There is a section of the audience who wants to watch films in theatres. This audience wants to watch films at a ticket price which is reasonably priced. We want to cater to this audience.” A recent study by JLL India highlights a surge in retail space across these cities, with an estimated 25 million square feet of new developments planned in the next five years. This growth is attributed to rising disposable incomes and changing consumer aspirations in smaller towns. Notably, several prominent brands, including Daiso Japan and Charles Tyrwhitt, have alr