Wamiqa Gabbi joins Everlite as first national brand ambassador for Senco Gold & Diamonds
Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever national brand ambassador. The association marks a new phase in the brand’s growth as it looks to expand its retail footprint across India and strengthen its connection with younger, fashion-conscious consumers. Everlite currently has a presence across six states and eight cities, with 17 stores across the country. The appointment of Gabbi is part of the brand’s wider expansion strategy, which focuses on building its identity and increasing awareness around lightweight jewellery as an option for everyday styling. Gabbi’s contemporary fashion sense and individual style align with Everlite’s focus on younger consumers, particularly millennials and Gen Z. Her association with the brand comes as lightweight jewellery continues to gain relevance among consumers looking for pieces that can easily transition between different occasions. Speaking about the partnership, ...