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Shah Rukh Khan, Ajay Devgn, Tiger Shroff get Maharashtra FDA notice over Vimal Elaichi ad: Report

Shah Rukh Khan, Ajay Devgn and Tiger Shroff have received show-cause notices from the Maharashtra Food and Drug Administration (FDA) over their association with a 2024 advertisement for Vimal Elaichi. The state food safety authority has alleged that the advertisement could amount to indirect or surrogate promotion of pan masala, which is prohibited in Maharashtra. The nine-page notice, issued by Maharashtra's food safety chief Tukaram Mundhe, asks the three actors to discontinue their participation in the campaign and remove promotional material related to the advertisement from their official social media accounts. They have also been asked to explain their position within 15 days. Why has the Maharashtra FDA issued the notices? The actors appeared together in a Vimal Elaichi advertisement in 2024. While the campaign promotes elaichi, the FDA has raised concerns over the use of the Vimal brand, which is strongly associated with pan masala. “Upon examination of the said advertisem...

Ranveer Singh starrer end-of-the-world action thriller Pralay, directed by Jai Mehta, goes on floors in Mumbai

Headlined by Ranveer Singh, Pralay the ambitious new end-of-the-world action thriller, has officially gone on floors in Mumbai, marking the commencement of filming on one of the most keenly-awaited films. The film marks Ranveer Singh’s next major motion picture release following Dhurandhar and Dhurandhar The Revenge, which emerged as the highest-grossing film of all time. With Pralay, the actor once again ventures into an unexplored cinematic landscape that is new and disruptive. Ranveer not only headlines the film but also serves as a producer, taking on a story that demands both physical intensity and emotional conviction. For Ananya Birla, Pralay, a Birla Studios production, reflects her ambition to push the landscape of cinema as a creative catalyst who is looking to collaborate with the modern game-changers in India. For Hansal Mehta and Sahil Saigal’s True Story Films, it reflects a belief in creating disruption through content. Pralay stars Lokah breakout actress Kalyani Priyad...

Jackky Bhagnani returns to acting after six years with Independence Day anthem 'Tere Rang Mein': "I wanted the street credibility and respect of Gen Z"

Jackky Bhagnani has returned to acting after a six-year gap with the Independence Day anthem 'Tere Rang Mein,' released under his music label Jjust Music. The actor-producer said the song offered him an opportunity to return to the screen with a project that was personally meaningful to him. Bhagnani described himself as a patriot and said the nature of the song played an important role in his decision to face the camera again. “I am a patriot by heart. It’s been quite some time since I faced the camera. So, I thought the best way to come back is with the right cause,” Bhagnani said. The actor's return comes after several years of focusing primarily on film production. According to Bhagnani, stepping away from acting was a conscious decision as he worked behind the scenes and became more involved in producing films. Jackky Bhagnani on focusing on film production Bhagnani said his experience as a producer made him rethink the way he wanted to approach his acting career. He ...

Ramayana English trailer: Namit Malhotra DECODES DNEG’s AI-powered lip-sync technology!

The English trailer of Nitesh Tiwari’s Ramayana: Part 1 has been released by Sony Pictures for audiences worldwide, offering an international preview of the upcoming epic. While the scale and visual effects have drawn attention, one of the key talking points has been the technology used to ensure that the actors’ lip movements match the English dialogue. Unlike conventional dubbed versions, where a new voice track is placed over the original footage, the English version of Ramayana: Part 1 uses DNEG’s AI-powered technology to digitally adjust the actors’ mouth movements. Producer Namit Malhotra has now explained how the process combines human performances with technology to achieve a more natural result. Namit Malhotra explains how Ramayana’s English lip-sync was created Speaking to ET Now, Malhotra stressed that the process did not begin with AI. According to the producer, the first step involved human voice performances, with members of the principal cast also contributing their own...

Lalit Modi DENIES Bigg Boss 20 participation, calls reports “fake news” and issues legal notice

Reports claiming that IPL founder and businessman Lalit Modi will enter the Bigg Boss 20 house have been denied by Modi, who has also issued a legal notice to publications and social media accounts that carried the claim. The clarification came a day after several social media accounts reported his alleged participation in the upcoming season of the Salman Khan-hosted reality show. Taking to X early on Saturday morning, Modi categorically rejected the reports and said he has neither been approached for the show nor intends to participate in it. “FAKE NEWS. PERIOD. I have NOT been approached for Bigg Boss 20. I am NOT participating in Bigg Boss 20. And I have NO intention of doing so. Amazing how a completely fabricated story can become ‘news’ without anyone bothering to ask the person concerned,” he wrote. Modi also shared a legal notice issued by his lawyers, Hirani & Associates, and warned the publications and social media accounts that had carried the reports. “Perhaps next tim...

Rani Mukerji becomes second Indian film personality after Shah Rukh Khan to receive La Trobe Honorary Doctorate

Rani Mukerji has added another prestigious milestone to her illustrious career. The actress has been conferred an Honorary Doctor of Letters by La Trobe University, making her the second Indian film personality to receive an honorary doctorate from the Australian university after Shah Rukh Khan. The recognition comes in honour of Mukerji’s nearly three decades in Indian cinema, as well as her contribution to humanitarian work. Known for taking on characters and stories that have addressed social issues, women’s empowerment and important conversations, the actress has consistently used her platform to highlight narratives that resonate beyond entertainment. Speaking about the honour, Rani Mukerji said, “Receiving this honorary doctorate from La Trobe University is one of the most humbling moments of my life,” Mukerji said. “For someone who has always believed that films can change hearts before they change minds, this recognition means more than I can possibly express.” Over the course...

Awarapan 2 sells 6 TIMES more tickets than Batwara 1947, yet gets just 282 more shows; PVR INOX showcasing raises questions

The Friday release battle has once again brought the spotlight on the showcasing power vested with PVRInox’s distribution team. According to independent trade sources, Awarapan 2 has been allotted 9,505 shows nationwide, only marginally ahead of Batwara 1947, which is playing on 9,223 shows. On paper, the two films appear to have received similar showcasing. However, the advance booking numbers paint a dramatically different picture across the board. Across the national multiplex chains, Awarapan 2 has sold approximately 1.25 lakh tickets for Friday, while Batwara 1947 has managed only around 21,000 admissions. Despite commanding nearly six times the advance booking, Awarapan 2 has not been rewarded with a proportionately larger number of shows. Industry observers point out that Awarapan 2 was always planned as a wide commercial release and, based on its demand, should ideally have been playing in the vicinity of 14,000 shows nationwide. Instead, the film has been capped at around 9,5...