EXCLUSIVE: Namit Malhotra on taking Ramayana to ScreenX and 4DX, “Our collaboration with CJ 4DPLEX enables us to bring this iconic film in innovative formats that match its scope and vision”
Prime Focus Studios founder and DNEG Global CEO Namit Malhotra is taking his ambitious two-part cinematic retelling of the Ramayana into a new dimension with a global partnership with CJ 4DPLEX. While Bollywood Hungama has already reported that Ramayana Part 1 will become the first Indian film to release in SCREENX worldwide, the latest development comes with exclusive comments from the key executives behind the collaboration. Speaking on the decision to take Ramayana into premium immersive formats, Malhotra said the film was conceived from the very beginning as a global theatrical experience. “From the outset, Ramayana was designed as a global cinematic experience,” said Malhotra. “Our collaboration with CJ 4DPLEX enables us to bring this iconic film in innovative formats that match its scope and vision. SCREENX and 4DX invite audiences to engage with the story in a powerful new way.” The collaboration will see Ramayana Part 1, starring Ranbir Kapoor as Ram, Yash as Ravana and Sai Pa...