Box Office: Ramayana advance bookings pick up pace; Ranbir Kapoor-Yash starrer crosses 1 lakh tickets in national chains, eyes Rs. 70 crore opening

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The biggest spectacle of Indian cinema, Ramayana: Part One, has opened up for advance bookings in India, and as expected, the response has been encouraging. With 12 days to go for its grand release on November 5, the Ranbir Kapoor and Yash starrer has crossed 1lakh tickets in the top national chains – PVR INOX and Cinepolis – as of Sunday, October 25, at 9 AM. The film is selling tickets like hotcakes in IMAX properties, whereas the pre-sales elsewhere are reasonably good at the moment.

Of the total 1,07,562 tickets sold, PVR INOX has contributed 96,645 tickets, while Cinepolis has recorded sales of 10,917 tickets.

Having said that, Ramayana is expected to gain stronger momentum as it nears its grand release date of November 5. The target for Ramayana will be to hit the 5 lakh mark in the national chains, though the pre-Diwali factor could keep it away from attaining this milestone. For the Nitesh Tiwari directorial, anything north of 3.5 lakh tickets for the opening day will be a good result for a pre-Diwali release.

The pricing is at an all-time high, with IMAX shows crossing the Rs. 2,000 mark at several locations, and interestingly, there are sales in those centres too. This is just the beginning, as Ramayana will be aiming for an onslaught in pre-sales from Wednesday, October 28, when the final eight days leading up to the release begin.

The target for Ramayana should be to top the Rs. 70 crore mark on November 5 and build from there. However, keeping in mind the limitations of the pre-Diwali period, a start of Rs. 60 crore will also keep the film firmly in the race for big results over the peak Diwali period starting November 9.

All said and done, the engine has started gathering momentum. With over 1 lakh tickets already sold and the biggest phase of advance bookings still to come, it's only a matter of time before Ramayana turns up the heat at the box office.



from Box Office Special Features - Bollywood Hungama https://ift.tt/rwpCKeE
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